About Us
WE AT SPORTKING
Established in 1977 under the leadership of Mr. Jagdish Chander Avasthi, Sportking has emerged as India’s leading vertically integrated textile conglomerate. In more than four decades of its existence, Sportking has relentlessly continued its journey on the path of fast-paced growth under the benevolent vision of Mr. Raj Avasthi, Chairman, and the dynamic management of Mr. Munish Avasthi, Managing Director, creating several benchmarks in its varied ventures of Yarns, Fabrics, Garments, and Retail Businesses.
Sportking today owns seven state-of-the-art manufacturing facilities in India, spread across the states of Punjab and Himachal Pradesh, which are equipped with the latest machinery, producing yarns and garments that are a benchmark in quality, range, and innovation in both domestic and international markets. Besides manufacturing facilities, Sportking also owns over 100 retail garment stores spread across many Indian states.
With an annual turnover of over INR 1,500 Crore (US$ 210 Million), more than US$ 100 Million in revenue is generated from exports to more than 30 countries across the globe.
VISIONARIES
At Sportking, we are excited about the opportunity of changing fashion trends that regional and global markets present. We believe that organizations with a definitive technological advantage and scale are best positioned to address the increasing demand from newer markets. We have hence focused our strategy on product innovation, capacity leadership, and attaining cost efficiencies.
We proactively invested in upgrading technologies to keep pace with changing preferences for fabric construction, fiber selection, and processing needs. We are developing newer blends and shades in sync with evolving design trends. The result is that we are now a one-stop textile solutions provider servicing varied customer needs. Our endeavor has always been to bring in best-in-class technologies, available globally. This has helped us improve our product quality and attain higher productivity. Besides, our plant efficiency levels have climbed significantly, ensuring higher return on capital employed. This has been achieved due to streamlined processes, utilization of latest machineries, and an efficient workforce. As a result, we have sustained our profitability by focusing on operational efficiency and capacity enhancement.
Our aim is to penetrate deeper into international markets and strengthen our identity across the globe. Our quest for enhancing stakeholder value will drive our expansion into emerging and hi-tech segments across the textile value chain. Our long-term focus on product development and manufacturing efficiencies provides a competitive advantage and places us uniquely for the next level of growth.
Raj Avasthi